The custom Snapcodes will be incorporated and amplified through various social and content partners, TV, and marketing materials in the weeks leading up to Lens’ unveiling.
As the phone turns, the background adapts to the movement. Fans will be able to “snap to unlock” and get a sneak peek via Snapcodes released prior to the launch, which begins on Dec. /PRNewswire/ - Principal photography is underway on the latest installment of Screen Gems/Lakeshore Entertainments blockbuster UNDERWORLD series, which has. The “Underworld 3D Lens” uses a smartphone’s gyroscope to build an immersive 360-degree Underworld-themed environment around the Snapchatter rather than the standard overlay to which users are accustomed. Anderson Starring: Milla Jovovich, Colin Salmon, Michelle Rodriguez. A panel agenda has yet to be revealed, so theres plenty for us to speculate about. 29, will be used to reach Snapchat’s 150M-plus daily users and allows Screen Gems to communicate directly with Snapchatters. At 11:30am Pacific today, Sonys Screen Gems is using Hall H to look ahead at some of its upcoming projects. The lens, which will become available on Dec. Selene and her love Michael, the lycan hybrid, try to unlock the secrets of their bloodlines. The film traces the beginnings of the ancient feud between the two tribes. EXCLUSIVE: When it comes to titillating genre auds, it pays to have a gimmick, and with Screen Gems upcoming fifthquel Underworld: Blood Wars, they’re partnering with Snapchat again following their success with Don’t Breathe (the label’s highest grossing horror title ever at $89.1M stateside), but this time the social platform has developed the first-ever interactive 3D Lens. Vampire heroine Selene continues the saga of war between the aristocratic Death Dealers and the barbaric Lycans.
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